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PC Musthafa
CEO iD Fresh Foods | Entrepreneur
Who am I
PC Mustafa, son of a daily wager who grew up in Chennalode, a remote village in Wayanad district of Kerala which had neither electricity nor roads, was bitten by the entrepreneurial bug early in life - at the age of 10
“Since my family lived on the meagre earnings of my father who slogged as a daily wager, getting pocket money was a distant dream for me.
“So, during the summer holidays, I borrowed Rs 100 from my uncle and set up a make-shift mithai shop (which sold chocolates and sweets) in our village.
“It gave good returns and I got my pocket money,” quips Mustafa, CEO of ‘iD Fresh Food’, a Rs 100 crore turnover ready-to-cook packaged food company in Bengaluru that makes idly and dosa batter, ‘just heat’ parotas and chapattis, and curd and paneer.
The company, which made 10 packets of one kilogram batter a day in 2005, manufactures 50,000 packets a day now and has grown into a team of 1,300 employees who work at their units in Bengaluru, Chennai, Pune, Mumbai, Delhi, Hyderabad and Dubai.
iD Fresh Food, a private limited company, was founded in 2005 by Mustafa and his four cousins - Abdul Nazer, Shamsudeen TK, Jafar TK and Noushad TA. Mustafa holds 50 per cent share in the company and his cousins hold the rest.
It would be difficult to imagine now that Mustafa’s rise from an impoverished childhood to a successful entrepreneur might have been marred, and he could have ended up as a daily wager just like his father.
Today, iD Fresh products are sold in 16,000 stores across seven cities. Their main unit in Bengaluru currently operates in a 15,000 square feet space.
The company is also coming up with a world class manufacturing plant on a sprawling 75,000 square feet space near Hoskote in a year’s time.
“We have transitioned from a family-run business to a professionally-run organisation. iD Fresh Food runs on IT; the operations are totally automated and is technologically-driven,” explains Mustafa.
iD Fresh Food which achieved a turnover of Rs 100 crore in 2015-16 aims to finish at Rs 160 crore in 2016-17.
Mustafa has his two cents for aspiring entrepreneurs: “If you have the passion to start something, do it immediately. Don't wait for tomorrow,” he offers.
Who am I
PC Mustafa, son of a daily wager who grew up in Chennalode, a remote village in Wayanad district of Kerala which had neither electricity nor roads, was bitten by the entrepreneurial bug early in life - at the age of 10
“Since my family lived on the meagre earnings of my father who slogged as a daily wager, getting pocket money was a distant dream for me.
“So, during the summer holidays, I borrowed Rs 100 from my uncle and set up a make-shift mithai shop (which sold chocolates and sweets) in our village.
“It gave good returns and I got my pocket money,” quips Mustafa, CEO of ‘iD Fresh Food’, a Rs 100 crore turnover ready-to-cook packaged food company in Bengaluru that makes idly and dosa batter, ‘just heat’ parotas and chapattis, and curd and paneer.
The company, which made 10 packets of one kilogram batter a day in 2005, manufactures 50,000 packets a day now and has grown into a team of 1,300 employees who work at their units in Bengaluru, Chennai, Pune, Mumbai, Delhi, Hyderabad and Dubai.
iD Fresh Food, a private limited company, was founded in 2005 by Mustafa and his four cousins - Abdul Nazer, Shamsudeen TK, Jafar TK and Noushad TA. Mustafa holds 50 per cent share in the company and his cousins hold the rest.
It would be difficult to imagine now that Mustafa’s rise from an impoverished childhood to a successful entrepreneur might have been marred, and he could have ended up as a daily wager just like his father.
Today, iD Fresh products are sold in 16,000 stores across seven cities. Their main unit in Bengaluru currently operates in a 15,000 square feet space.
The company is also coming up with a world class manufacturing plant on a sprawling 75,000 square feet space near Hoskote in a year’s time.
“We have transitioned from a family-run business to a professionally-run organisation. iD Fresh Food runs on IT; the operations are totally automated and is technologically-driven,” explains Mustafa.
iD Fresh Food which achieved a turnover of Rs 100 crore in 2015-16 aims to finish at Rs 160 crore in 2016-17.
Mustafa has his two cents for aspiring entrepreneurs: “If you have the passion to start something, do it immediately. Don't wait for tomorrow,” he offers.
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